by Neil Krshna | May 9, 2026 | Online Marketing Reports
Table of Contents There Is No Single Loans Market The ₹54 Lakh Crore Picture Category Leaders — Who Wins What and Why Four Playbooks, One Industry The .bank.in Migration Reshaped Banking SEO The AI Citation Map Across Five Categories What to Do Next A Fellocraft...
by Neil Krshna | May 6, 2026 | Online Marketing Reports
Table of Contents The 84.7% BOFU Category The Gold Loan Market in 2025-26 The Player Landscape Two Years of Organic — Migration, Not Growth Muthoot Owns 71% of Commercial Intent Paid Search: The Two Personas The AI Referral Inversion The Content ROI Calculator What to...
by Neil Krshna | May 5, 2026 | Online Marketing Reports
Table of Contents Three Shocks in Twenty-Four Months The Player Landscape The Three Shocks, in Sequence Eight of Twelve Fintechs Have Abandoned Paid Search Fi Money 5.7%. Slice 97.6%. The Branded-Dependency Ceiling. The AI Referral Layer Has Different Rules The...
by Neil Krshna | May 4, 2026 | Online Marketing Reports
Table of Contents The Standalone Domain That Outsurvived the Algorithm The Credit Card Market in 2025-26 The Player Landscape The Great Issuer Traffic Collapse Banks Own Branded Queries. Aggregators Own Comparison. The Paid Search Reality The AI Referral Layer The...
by Neil Krshna | May 3, 2026 | Online Marketing Reports
Table of Contents The Disappearance Nobody Acted On The Home Loan Market in 2025-26 The Player Landscape The Great Banking Traffic Collapse Banks Own Branded Queries. Aggregators Own Everything Else. The Paid Search Counter-Narrative The AI Referral Layer The Content...
by Neil Krshna | May 2, 2026 | Online Marketing Reports
Table of Contents The Asymmetry Nobody Talks About The Personal Loan Market in 2025-26 The Player Landscape The .com → .bank.in Migration Rewrote Organic Why NBFCs Outspend Banks on Paid Search The Paid Social Paradox Who Owns the Personal Loan Funnel The AI Referral...