content marketing blog
marketing report

Active and Passive Voice Tips and Exercises

By Neil Krshna
June 16, 2026

Active voice is one of the simplest upgrades you can make to your writing — and one of the most powerful. It makes your sentences shorter, clearer, and more direct, which is exactly what readers on the web want. This guide breaks down active and passive voice with plenty of examples, shows you how to tell them apart in seconds, and explains when each one actually serves you best. Then you can test yourself with 20 practice questions at the end.

What Is Active Voice?

In an active sentence, the subject does the action. The order is simple and intuitive: whodoes whatto whom.

Take this line:

Batman ridiculed Spiderman.

Batman (the subject) is doing the ridiculing. The action flows forward, from the doer to the receiver. There's no ambiguity about who's responsible.

A few more examples:

  • The chef prepared the meal.
  • Our team shipped the update on Friday.
  • Customers can find more information on our website.
  • Jonah gave Stacy a card.

In each, the subject is firmly in the driver's seat. You always know who is acting.

Active and Passive Voice

What Is Passive Voice?

In a passive sentence, the subject receives the action instead of doing it. The receiver gets promoted to the front of the sentence, and the actual doer is either pushed to the end (after "by") or dropped entirely.

Flip the Batman line and you get:

Spiderman was ridiculed by Batman.

Now the spotlight is on Spiderman, who isn't doing anything — he's just on the receiving end. The same examples from above, turned passive:

  • The meal was prepared by the chef.
  • The update was shipped on Friday. (doer dropped entirely)
  • More information can be found on our website.
  • The card was given to Stacy by Jonah.

Notice that passive sentences are almost always longer. "The chef prepared the meal" (5 words) becomes "The meal was prepared by the chef" (7 words). That extra weight adds up fast across an article.

The Difference at a Glance

The core distinction comes down to one question: is the subject acting, or being acted upon?

Active Passive
Subject does the action Subject receives the action
Structure: Doer → verb → receiver Structure: Receiver → "to be" verb + past participle → (by doer)
Shorter, more direct Longer, often vaguer
The committee approved the plan. The plan was approved by the committee.

How to Identify Active vs. Passive Voice

The reliable test is to find the verb and ask: is the subject of the sentence doing this action, or having it done to them?

Two quick mechanical clues help:

1. Look for a "to be" verb + past participle

Passive voice always pairs a form of to be (is, are, was, were, been, being) with a past participle (the "-ed" or "-en" form of a verb): was eaten, is written, were chosen, has been approved. If you see that combination, you're likely looking at passive voice.

2. Try the "by zombies" trick

If you can add the phrase "by zombies" after the verb and it still makes grammatical sense, the sentence is passive:

  • The report was written [by zombies] ✓ → passive
  • She wrote the report [by zombies] ✗ → active

One important warning: not every "was" signals passive voice. "Spiderman was injured during the battle" might look passive because of "was," but here "injured" is describing a state, and the focus stays on Spiderman. Compare it to "Spiderman was injured by Sandman" — adding the doer makes the passive structure obvious. When in doubt, run the "by zombies" test rather than just hunting for "was."

Why Active Voice Wins on the Web

Readers online don't read — they skim. Attention spans are short, and most people spend only a few seconds deciding whether your page is worth their time. Active voice serves that reality in three ways:

  • It's more direct. The doer comes first, so meaning lands immediately without the reader untangling who did what.
  • It carries energy. Active sentences have momentum and grab attention; passive ones feel flat and bureaucratic.
  • It's tighter. Cutting passive constructions trims word count and reduces fluff, which improves readability scores and keeps readers moving.

There's an SEO angle too. Tools like Yoast and Rank Math flag high passive-voice percentages because it correlates with harder-to-read copy. Clearer, more active writing tends to keep people on the page longer — and dwell time is something search engines quietly reward.

When Passive Voice Is Actually the Right Choice

Passive voice is not an error. It's a tool — and in the right situations, it's the better one. Reach for passive voice when:

  • The doer is unknown or irrelevant. "My car was stolen last night." You don't know who did it, and the focus belongs on the car.
  • The receiver is the real point. "The vaccine was administered to over a million people." The number of people matters more than which nurses did the administering.
  • You want to be diplomatic or avoid blame. "Mistakes were made" softens accountability — useful in sensitive corporate or political writing (and a classic for exactly that reason).
  • You're writing scientific or technical content. "The samples were heated to 200°C." Convention here keeps the focus on the process, not the researcher.
  • You need a smoother flow. Sometimes leading with the receiver connects better to the previous sentence and keeps your paragraph cohesive.

The goal isn't to eliminate passive voice entirely — it's to use it deliberately rather than by accident. Keep the focus on the subject as your default, and switch to passive only when you have a reason. That's the right way to write.


Test Yourself: 20 Practice Questions

Read each sentence and pick whether it's active or passive — or answer the question asked. You'll see instantly whether you got it right, with a short explanation for each.

Score: 0 / 0

Was this page helpful?

  • 0
  • 0
  • 0

Telemoji (November 2023)Need a writing partner?

We’re the best in the business.

Article by Neil Krshna

Neil Krishna is a content strategist and the founder of Fellocraft. He has led large-scale content initiatives across industries, helping brands build scalable content ecosystems that capture search demand and convert it into sustained, long-term growth.

Fellocraft created thousands of product descriptions for the Amazon.in catalogue in just a few weeks. Our requirement was very large, and they managed to scale as our listings grew.

ecommerce content writing services testimonial

Vikram Deshpande

Director, Product Management| Amazon
content performance

Content Performance

Content marketing in action

Real Customers. Real Expertise. Real Data.

Keep Learning

Travel Website Content: Types, Classification & Strategy

What Are the Different Types of Travel Websites? How These Types Map to Content Needs Why the Old "Just Publish Guides & Blogs" Playbook Fails Now The Hub-and-Spoke Model — How New Travel Sites Win Why "Programmatic" Is the Travel Site's Unfair Advantage Choosing...

read more

Kaya Clinic Content Marketing Case Study |Fellocraft

Content StrategySEO ContentBlog WritingArticle WritingE-commerce ContentExpert ContentHow Kaya.in almost doubled organic traffic in 2 years.[dick_line_chart x_axis_values="%91%22September 2019%22,%22October 2019%22,%22November 2019%22,%22December 2019%22,%22January...

read more