Dashboard 8 — Content ROI Calculator

What's your content actually worth?

A personal-loan-specific content ROI calculator. Pick a lender archetype, adjust the inputs to match your assumptions, and project three-year traffic, leads, and disbursal value from organic content investment. All benchmarks drawn from the 12-brand dataset in this report.

Your inputs
Articles per month
12
440
Cost per article (₹)
₹15,000
₹3K₹40K
Average visits per article (after 12m)
450
1002,000
Lead conversion rate %
15%
5%30%
Lead → disbursal rate %
12%
3%25%
Average ticket size (₹)
₹2,50,000
₹20K₹10L
Revenue per loan (% of ticket)
2.5%
1%8%
Year 3 projection
At steady state, compounding from 360 articles invested over 36 months
3 YEARS
Total organic visits / month
—
Steady-state monthly traffic
Leads generated / month
—
From organic content alone
Disbursals / month
—
After full conversion funnel
Monthly organic visits across 3 years
M1
M6
M12
M18
M24
M30
M36
Monthly visits
Total 3-year content investment
—
Cumulative disbursal value (3y)
—
Cumulative revenue from content (3y)
—
ROI multiple
—
Model assumptions: Content compounds over time — each article reaches 20% of its peak traffic by month 3, 60% by month 6, and full peak by month 12, then holds steady (with 5% annual decay). Lead conversion rate is applied to visits; disbursal rate is applied to leads. Revenue = disbursals × ticket size × margin %.
Benchmarks drawn from Dashboard 2 and Dashboard 6 data. Private bank preset uses HDFC/ICICI/Axis averages (450 visits/article, 15% CVR). NBFC preset uses Bajaj/Aditya Birla benchmarks (higher visits/article, higher CPL in paid, higher organic yield on dedicated PL pages). Digital lender preset uses conservative assumptions given typical low PL page counts. Actual results vary by content quality, domain authority, SERP competition, and product-market fit.