High-value procedures, moderate CPC (₹185). Apollo ranks for "neurologist" — the same approach works in cardiology. Most city-specific queries have no hospital in the top 500.
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Monthly content investment₹80K
Avg CPC for speciality (₹)₹185
Monthly visits at maturity5,000
Consultation CVR (%)2.5%
Procedure CVR (%)8%
Avg procedure revenue (₹)₹1.2L
Months to first ranking6 mo
3-year paid search value
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Traffic if bought via CPC
3-year content ROI
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Paid equiv vs content cost
Breakeven month
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Paid equiv ≥ content cost
Monthly consultations
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At traffic maturity
3-year cumulative projection
Paid search equivalent value
Attributed procedure revenue
Content investment
Breakeven
Year-by-year summary
Period
Content investment
Paid search equivalent
Procedure revenue
Cumulative net
Methodology: Benchmarks derived from Fellocraft analysis of Semrush keyword data for Indian hospital marketing, April 2026. CPC figures reflect average paid search costs for speciality-specific queries in India. Conversion rates are indicative benchmarks — actual performance varies by brand, geography, content quality, and speciality. Procedure revenue benchmarks from Apollo Hospitals, Max Healthcare, Fortis Healthcare, Narayana Health FY25 investor disclosures. Paid search equivalent = organic visits × CPC — the cost to acquire the same traffic via Google Ads. Content ROI compounds over time; paid search resets to zero when spend stops.