Paid Search Traffic of India’s Leading Health Insurance Brands
Monthly paid search traffic trends from Apr 2024 to Apr 2026 across major insurance brands. Bajaj Allianz General Insurance and Oriental Insurance show zero measurable paid search traffic in this dataset.
Star Health, New India Assurance, United India Insurance…
Trend view
Paid search traffic comparison
Paid visibility gap
The paid-search field is concentrated among a small cluster of active private-sector players. Policy Bazaar remains the scale leader, while HDFC Ergo, ICICI Lombard, Aditya Birla Health, Care Health, and Niva Bupa form the main active challenger group. Bajaj Allianz General Insurance and Oriental Insurance show zero measurable paid search traffic across the entire two-year window in this dataset.
Leader
Policy Bazaar still dominates
Policy Bazaar remains the clear paid-search leader in the refreshed dataset, with a much larger paid footprint than any insurer-led competitor.
New entrant
Aditya Birla Health adds paid depth
The newly added paid-search series introduces a real non-zero challenger line rather than only expanding the zero-traffic cluster.
Zero activity
Bajaj and Oriental stay absent
Bajaj Allianz General Insurance and Oriental Insurance remain flat at zero throughout the period, reinforcing the category’s highly selective paid-search participation.