Fellocraft Research — Organic Search Analysis

Organic Search Traffic of India’s Leading Health Insurance Brands

Monthly organic search traffic trends from Apr 2024 to Apr 2026 across major insurance brands. Google AI traffic is excluded from this analysis.

Research by Fellocraft — Insurance SEO Research
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Organic traffic comparison
Algorithm update read
Policy Bazaar’s biggest sustained decline happens from late 2024 into early 2025, with the sharpest weakness aligning most closely with the March 2025 core update window. There is also an earlier drop around the August 2024 core update, followed by extended volatility around the November 2024 core update and December 2024 spam update.
Primary signal

March 2025 core update

Policy Bazaar moves from roughly 1.47M in Dec 2024 to 1.00M in Jan 2025, then 789K in Feb 2025, before falling to about 698K in Apr 2025.

Earlier pressure

August 2024 core update

The July 2024 to August 2024 drop is the first major visibility reset on the chart and is a strong early pressure point.

Recovery phase

H2 2025 into 2026 rebound

The strong comeback from mid-2025 onward suggests meaningful quality improvements, content consolidation, or stronger post-update alignment.