Paid Social Traffic of India’s Leading Health Insurance Brands
Monthly paid social traffic trends from Apr 2024 to Apr 2026 across major insurance brands. Compared with search, the scale here is much smaller, which makes paid social look more tactical than foundational.
Research by Fellocraft — Insurance Content Research
Current paid social leader
Policy Bazaar
Latest: 8,744
Combined latest traffic
11.2K
Across all 8 brands
Highest monthly peak
9.0K
Policy Bazaar in Mar 26
Most notable fade
Star Health
Largest first-to-last decline
Trend view
Paid social traffic comparison
Tactical, Not Foundational
Paid social is clearly not the primary traffic engine in this category. Even the leaders operate at a much smaller scale here than in search-led channels, which suggests the channel is being used for bursts, support campaigns, or experimentation rather than as a structurally dominant acquisition layer.
Scale gap
Policy Bazaar still leads, but on a much smaller base
The category leader in paid social is still operating on a far smaller traffic base than what we saw in search-led channels. That reinforces how secondary paid social remains for insurance acquisition.
Burst behavior
Volatility points to campaign bursts
The lines move in sharper bursts rather than stable upward compounding. That usually signals short-run paid social pushes rather than a disciplined always-on engine.
Near-zero investment
Some brands barely use the channel
Several insurers stay near-zero throughout the period, showing that paid social is not yet a serious traffic lever for much of the category.