Model the ROI of an organic content strategy vs paid search for your card issuer type. Benchmarks pre-filled by card type — mass market, premium, or co-branded. Adjust to match your market position and activation economics.
Organic assumes linear ramp to 12-month target, then 2.5× by month 36 as content compounds. SBI Card's standalone domain strategy demonstrates this is achievable — 53% traffic retention vs industry average <5%.
| Card Type | Avg CPC | App CVR (organic) | App CVR (paid) | Activation Rate | Revenue/card/yr | Benchmark source |
|---|---|---|---|---|---|---|
| Mass Market | ₹210 | 3.5% | 2.2% | 55% | ₹3,200 | SBI Card / ICICI Bank data. Interchange + annual fee. |
| Premium / Travel | ₹380 | 2.8% | 1.8% | 65% | ₹8,500 | Amex India / HDFC premium segment. Higher annual fee + premium interchange. |
| Co-Branded | ₹160 | 4.2% | 2.8% | 48% | ₹2,100 | Partner-linked cards. Lower CPC due to partner traffic. RBL co-brand historical data. |
Revenue per card per year includes: annual fee (where applicable), interchange income, revolving interest (for revolvers), and cross-sell value. Use your own P&L data for precision modelling. These benchmarks are indicative for strategic planning only.